Zippo
Zippo
Tobacco
Shop quality, authentic Zippo windproof pocket lighters in classic, pipe, or Slim®; add a new butane or rechargeable lighter insert too! Shop for a butane or rechargeable Candle Lighter, refillable or rechargeable Hand Warmer, sunglasses, reading glasses, and leather goods.
Summary
●  From Sep 20 to Oct 19, 2021 Zippo is sponsoring 3 Twitch channels.
●  Total brand impressions: 1,014,005
●  Overall 1,097 sponsored chat links displayed reached 62,517 unique viewers
●  65.09% of the exposures are from the United States.
●  "VALORANT" was the most watched category during this campaign period - approximately 90.63% from all exposures.
Active platform
Twitch
Last updated
Oct 19, 2021
Sponsorship Creatives
Sponsored chat message
" Don’t just get ready, stay ready! Sponsored by the ZiHeatBank Rechargeable Hand Warmer Keep your hands lightning fastand your gameplay on point. Get yours here: https://t.co/fFWAnbyPcq?amp=1 "
Graphic assets
assets
assets
assets
Landing page
landing page screenshot
Zippo Gaming Power. Zippo HeatBank is the official Handwarmer of NRG's OpTic Chicago. Fast hands can be the difference between victory and defeat in the world of professional eSports. When your hands are cold they're not performing at their best.
Performance Overview
Sep 20 - Oct 19, 2021 (30 Days)
Sponsored channels
3
Sponsored links displayed
1,097
Total impressions
1.01M
Unique reach
62,517
Viewers by country
Viewers by US state
Categories watched during sponsorship
Type of viewers
83.44%
16.56%
Registered
Non registered
Paid monthly subscriptions
12,349
Total subscribers
$58,232
Subscriptions value
Viewership duration
Top 3 Channels by Impressions
Sep 20 - Oct 19, 2021 (30 Days)
FORMAL
Sep 20 - Oct 19, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
VALORANT 92.37% ・ Call of Duty: Warzone 6.33% ・ Call of Duty: Black Ops III 1.3%
#1
Hours streamed
149.37
Sponsored links displayed
1,055
Total impressions
989,271
Unique reach
56,696
US viewers
65%
Envoy
Sep 20 - Oct 19, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
VALORANT 51.38% ・ Call of Duty: Warzone 18.08% ・ Call Of Duty: Modern Warfare 10.94%
#2
Hours streamed
95.73
Sponsored links displayed
41
Total impressions
22,179
Unique reach
7,177
US viewers
58%
scump
Sep 20 - Oct 19, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Call of Duty: Warzone 78.2% ・ Call of Duty: Vanguard 10.62% ・ Call Of Duty: Modern Warfare 6.91%
#3
Hours streamed
140.70
Sponsored links displayed
1
Total impressions
2,555
Unique reach
2,555
US viewers
56%