Playstation
Playstation
Consoles
Explore the new generation PlayStation 4 and PS5 consoles - experience immersive gaming with thousands of hit games in every genre to rewrite the rules for what a PlayStation console can do.
Summary
●  From Sep 21 to Oct 20, 2021 Playstation is sponsoring 61 Twitch channels.
●  Total brand impressions: 9,365,890
●  Overall 1,434 sponsored chat links displayed reached 479,919 unique viewers
●  20.09% of the exposures are from the United States.
●  "FIFA 22" was the most watched category during this campaign period - approximately 83.27% from all exposures.
Active platform
Twitch
Last updated
Oct 20, 2021
Sponsorship Creatives
Sponsored chat message
" Andare sul sito www.playstation.com, aggiungere Fifa22Ps4 alla propria raccolta, poi andare sulla console e scaricarlo dalla propria raccolta. Non ho Xbox, presumo sia una roba simile. "
Graphic assets
assets
assets
assets
Landing page
landing page screenshot
Performance Overview
Sep 21 - Oct 20, 2021 (30 Days)
Sponsored channels
61
Sponsored links displayed
1,434
Total impressions
9.37M
Unique reach
479,919
Viewers by country
Viewers by US state
Categories watched during sponsorship
Type of viewers
77.68%
22.32%
Registered
Non registered
Paid monthly subscriptions
73,732
Total subscribers
$303,065
Subscriptions value
Viewership duration
Top 5 Channels by Impressions
Sep 21 - Oct 20, 2021 (30 Days)
ZanoXVII
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Italian
Most Streamed Games:
FIFA 22 87.36% ・ Just Chatting 5.27% ・ Far Cry 6 3.84%
#1
Hours streamed
152.23
Sponsored links displayed
823
Total impressions
7.83M
Unique reach
382,104
US viewers
17%
老皮
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Chinese
Most Streamed Games:
Lost Judgment 22.53% ・ Diablo II: Resurrected 19.32% ・ Talk Shows & Podcasts 12.78%
#2
Hours streamed
153.53
Sponsored links displayed
133
Total impressions
696,979
Unique reach
18,927
US viewers
19%
Quin69
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Just Chatting 31.05% ・ Diablo II: Resurrected 29.24% ・ Bloons TD 6 18%
#3
Hours streamed
245.17
Sponsored links displayed
41
Total impressions
391,479
Unique reach
17,374
US viewers
34%
orkpod
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Russian
Most Streamed Games:
New World 19.99% ・ Diablo II: Resurrected 13.81% ・ The Witcher 2: Assassins of Kings 12.8%
#4
Hours streamed
108.97
Sponsored links displayed
292
Total impressions
339,675
Unique reach
20,157
US viewers
21%
Im_Dontai
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Just Chatting 24.37% ・ Nickelodeon All-Star Brawl 14.78% ・ Kena: Bridge of Spirits 11.35%
#5
Hours streamed
132.97
Sponsored links displayed
12
Total impressions
36,472
Unique reach
4,078
US viewers
66%