Nike
Nike
Fashion & Apparel
Your personal Nike co-creation starts here. Make something they’ve never seen before by creating your own iconic sneakers with Nike By You.
Summary
●  From Sep 21 to Oct 20, 2021 Nike is sponsoring 82 Twitch channels.
●  Total brand impressions: 203,667
●  Overall 236 sponsored chat links displayed reached 119,525 unique viewers
●  20.38% of the exposures are from the United States.
●  "Just Chatting" was the most watched category during this campaign period - approximately 59.54% from all exposures.
Active platform
Twitch
Last updated
Oct 20, 2021
Sponsorship Creatives
Sponsored chat message
" nike.de "
Graphic assets
assets
assets
assets
Landing page
landing page screenshot
Performance Overview
Sep 21 - Oct 20, 2021 (30 Days)
Sponsored channels
82
Sponsored links displayed
236
Total impressions
203,667
Unique reach
119,525
Viewers by country
Viewers by US state
Categories watched during sponsorship
Type of viewers
91.21%
8.79%
Registered
Non registered
Paid monthly subscriptions
138,190
Total subscribers
$551,848
Subscriptions value
Viewership duration
Top 5 Channels by Impressions
Sep 21 - Oct 20, 2021 (30 Days)
orangemorange
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
German
Most Streamed Games:
Grand Theft Auto V 50.21% ・ Just Chatting 34.65% ・ Twelve Minutes 5.01%
#1
Hours streamed
104.43
Sponsored links displayed
15
Total impressions
34,675
Unique reach
2,955
US viewers
17%
xRohat
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
German
Most Streamed Games:
Grand Theft Auto V 56.88% ・ I'm Only Sleeping 27.2% ・ Just Chatting 11.86%
#2
Hours streamed
514.93
Sponsored links displayed
5
Total impressions
32,932
Unique reach
15,466
US viewers
19%
Popo
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Polish
Most Streamed Games:
Just Chatting 78.64% ・ League of Legends 21.36%
#3
Hours streamed
27.07
Sponsored links displayed
1
Total impressions
21,286
Unique reach
21,286
US viewers
18%
Gaules
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Portuguese
Most Streamed Games:
Counter-Strike: Global Offensive 66.81% ・ War by Grow Games 11.95% ・ Among Us 5.32%
#4
Hours streamed
715.07
Sponsored links displayed
1
Total impressions
18,198
Unique reach
18,198
US viewers
13%
wtcN
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Turkish
Most Streamed Games:
VALORANT 44.53% ・ New World 42.08% ・ PUBG: BATTLEGROUNDS 6.02%
#5
Hours streamed
95.10
Sponsored links displayed
1
Total impressions
15,035
Unique reach
15,035
US viewers
13%