Microsoft
Microsoft
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Summary
●  From Sep 21 to Oct 20, 2021 Microsoft is sponsoring 220 Twitch channels.
●  Total brand impressions: 2,197,822
●  Overall 2,147 sponsored chat links displayed reached 342,274 unique viewers
●  46.63% of the exposures are from the United States.
●  "Sea of Thieves" was the most watched category during this campaign period - approximately 66.12% from all exposures.
Active platform
Twitch
Last updated
Oct 20, 2021
Sponsorship Creatives
Sponsored chat message
" Get the Sails of Sharing. Available from October 16th through November 10th. Microsoft Store: https://www.microsoft.com/store/productid/9pl4czktvqbj Steam Store: https://store.steampowered.com/itemstore/1172620/detail/78/ "
Graphic assets
No assets available
Landing page
landing page screenshot
Get the Windows 10, Xbox One at Microsoft Store and compare products with the latest customer reviews and ratings. Download or ship for free. Free returns.
Performance Overview
Sep 21 - Oct 20, 2021 (30 Days)
Sponsored channels
220
Sponsored links displayed
2,147
Total impressions
2.20M
Unique reach
342,274
Viewers by country
Viewers by US state
Categories watched during sponsorship
Type of viewers
90.81%
9.19%
Registered
Non registered
Paid monthly subscriptions
320,365
Total subscribers
$1,428,794
Subscriptions value
Viewership duration
Top 5 Channels by Impressions
Sep 21 - Oct 20, 2021 (30 Days)
SeaOfThieves
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Sea of Thieves 100%
#1
Hours streamed
72.93
Sponsored links displayed
792
Total impressions
972,901
Unique reach
30,415
US viewers
43%
RayNarvaezJr
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Lost Judgment 28.62% ・ Mario Party 6 7.17% ・ Pokémon: Let's Go, Pikachu! 6.05%
#2
Hours streamed
127.50
Sponsored links displayed
307
Total impressions
571,082
Unique reach
37,155
US viewers
65%
ibai
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Spanish
Most Streamed Games:
Minecraft 40.98% ・ League of Legends 18.69% ・ Just Chatting 16.47%
#3
Hours streamed
140.17
Sponsored links displayed
3
Total impressions
147,453
Unique reach
49,151
US viewers
16%
BehavingBeardly
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Sea of Thieves 97.73% ・ New World 1.07% ・ Timberborn 0.94%
#4
Hours streamed
130.63
Sponsored links displayed
43
Total impressions
45,196
Unique reach
9,308
US viewers
41%
Castro_1021
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
FIFA 22 100%
#5
Hours streamed
230.57
Sponsored links displayed
1
Total impressions
33,249
Unique reach
33,249
US viewers
28%