iRacing
iRacing
Game
iRacing is the leading online racing simulation. In the fast-paced world of eSports, iRacing is a one-stop shop for sim racing.
Summary
●  From Sep 21 to Oct 20, 2021 iRacing is sponsoring 26 Twitch channels.
●  Total brand impressions: 104,786
●  Overall 374 sponsored chat links displayed reached 33,337 unique viewers
●  32.62% of the exposures are from the United States.
●  "Project CARS 3" was the most watched category during this campaign period - approximately 32.40% from all exposures.
Active platform
Twitch
Last updated
Oct 20, 2021
Sponsorship Creatives
Sponsored chat message
" Monatliche Kosten ab 4.98 $ https://www.iracing.com/membership/ Zusätzlich 11.95 $ bis 14.95 $ pro Auto und Strecke. https://www.iracing.com/what-comes-with-membership/ "
Graphic assets
assets
assets
assets
Landing page
landing page screenshot
An iRacing membership gets you access to the best online eSports racing service - NASCAR, Sports Cars, grand prix cars, dirt cars and more!
Performance Overview
Sep 21 - Oct 20, 2021 (30 Days)
Sponsored channels
26
Sponsored links displayed
374
Total impressions
104,786
Unique reach
33,337
Viewers by country
Viewers by US state
Categories watched during sponsorship
Type of viewers
65.68%
34.32%
Registered
Non registered
Paid monthly subscriptions
29,468
Total subscribers
$124,904
Subscriptions value
Viewership duration
Top 5 Channels by Impressions
Sep 21 - Oct 20, 2021 (30 Days)
summit1g
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Foxhole 53.72% ・ The Cycle: Frontier 13.2% ・ Hell Let Loose 5.41%
#1
Hours streamed
309.63
Sponsored links displayed
3
Total impressions
39,759
Unique reach
16,480
US viewers
55%
KaarMar
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
French
Most Streamed Games:
F1 2021 82.36% ・ iRacing 10.6% ・ Assetto Corsa Competizione 7.03%
#2
Hours streamed
61.37
Sponsored links displayed
147
Total impressions
28,101
Unique reach
4,450
US viewers
14%
keny500
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Spanish
Most Streamed Games:
iRacing 96.29% ・ Assetto Corsa Competizione 2.61% ・ FIFA 22 1.1%
#3
Hours streamed
112.83
Sponsored links displayed
103
Total impressions
19,224
Unique reach
3,822
US viewers
14%
eka2310_
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Spanish
Most Streamed Games:
FIFA 22 51.89% ・ VALORANT 27.29% ・ DEVOUR 3.5%
#4
Hours streamed
37.50
Sponsored links displayed
73
Total impressions
3,979
Unique reach
826
US viewers
33%
Heikki360ES
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Spanish
Most Streamed Games:
iRacing 70.89% ・ Gran Turismo Sport 12.05% ・ Alan Wake Remastered 6.42%
#5
Hours streamed
136.17
Sponsored links displayed
5
Total impressions
2,484
Unique reach
1,475
US viewers
18%