Electronic Arts
Electronic Arts
Publisher
EA Chillingo – a longtime champion of mobile game developers powers the next generation of mobile games.
Summary
●  From Sep 21 to Oct 20, 2021 Electronic Arts is sponsoring 628 Twitch channels.
●  Total brand impressions: 103,463,290
●  Overall 13,665 sponsored chat links displayed reached 2,036,587 unique viewers
●  27.50% of the exposures are from the United States.
●  "FIFA 22" was the most watched category during this campaign period - approximately 100% from all exposures.
Active platform
Twitch
Last updated
Oct 20, 2021
Sponsorship Creatives
Sponsored chat message
" ACTION **==Check out Knockout City here==** https://www.ea.com/games/knockout-city - It's FREE TO PLAY until level 25 so download it and play with pixi! or get it free with prime! "
Graphic assets
assets
assets
assets
Landing page
landing page screenshot
No preview for landing page
Performance Overview
Sep 21 - Oct 20, 2021 (30 Days)
Sponsored channels
628
Sponsored links displayed
13,665
Total impressions
103.46M
Unique reach
2.04M
Viewers by country
Viewers by US state
Categories watched during sponsorship
Type of viewers
80.24%
19.76%
Registered
Non registered
Paid monthly subscriptions
529,960
Total subscribers
$2,567,095
Subscriptions value
Viewership duration
Top 5 Channels by Impressions
Sep 21 - Oct 20, 2021 (30 Days)
Castro_1021
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
FIFA 22 100%
#1
Hours streamed
230.57
Sponsored links displayed
4,470
Total impressions
92.09M
Unique reach
752,748
US viewers
27%
PLKDAMIAN
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Polish
Most Streamed Games:
FIFA 22 100%
#2
Hours streamed
41.53
Sponsored links displayed
333
Total impressions
1.34M
Unique reach
57,225
US viewers
19%
chigre
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
Spanish
Most Streamed Games:
FIFA 22 100%
#3
Hours streamed
113.27
Sponsored links displayed
333
Total impressions
1.29M
Unique reach
47,356
US viewers
14%
SidneyEweka
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
German
Most Streamed Games:
FIFA 22 67.98% ・ Just Chatting 15.86% ・ Grand Theft Auto V 6.21%
#4
Hours streamed
234.80
Sponsored links displayed
135
Total impressions
1.07M
Unique reach
102,598
US viewers
18%
sweetdreams
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Apex Legends 99.87% ・ Just Chatting 0.13%
#5
Hours streamed
182.40
Sponsored links displayed
191
Total impressions
902,232
Unique reach
125,318
US viewers
50%