Black Lives Matter
Black Lives Matter
Non Profit
See brand performance, sponsorship and audience demographics
Summary
●  From Sep 21 to Oct 20, 2021 Black Lives Matter is sponsoring 45 Twitch channels.
●  Total brand impressions: 569,003
●  Overall 1,245 sponsored chat links displayed reached 153,895 unique viewers
●  62.66% of the exposures are from the United States.
●  "Call of Duty: Warzone" was the most watched category during this campaign period - approximately 49.43% from all exposures.
Active platform
Twitch
Last updated
Oct 20, 2021
Sponsorship Creatives
Sponsored chat message
" The fight is so clearly not over. Follow this link to find out how you can support the Black Lives Matter movement. https://blacklivesmatters.carrd.co/ "
Graphic assets
assets
assets
assets
Landing page
landing page screenshot
Ways To Help
Performance Overview
Sep 21 - Oct 20, 2021 (30 Days)
Sponsored channels
45
Sponsored links displayed
1,245
Total impressions
569,003
Unique reach
153,895
Viewers by country
Viewers by US state
Categories watched during sponsorship
Type of viewers
74.79%
25.21%
Registered
Non registered
Paid monthly subscriptions
40,769
Total subscribers
$201,309
Subscriptions value
Viewership duration
Top 5 Channels by Impressions
Sep 21 - Oct 20, 2021 (30 Days)
Swagg
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Call of Duty: Warzone 95.18% ・ Sports 4.82%
#1
Hours streamed
141.87
Sponsored links displayed
22
Total impressions
185,440
Unique reach
86,880
US viewers
66%
Minion777
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Phasmophobia 38.2% ・ New World 22.86% ・ DEVOUR 9.08%
#2
Hours streamed
58.03
Sponsored links displayed
111
Total impressions
108,567
Unique reach
15,444
US viewers
65%
DaydreamerDan
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Little Nightmares 27.99% ・ Just Chatting 23.34% ・ Outlast 19.69%
#3
Hours streamed
33.37
Sponsored links displayed
359
Total impressions
68,642
Unique reach
3,553
US viewers
62%
IFCYipeS
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Guilty Gear: Strive 78.75% ・ Melty Blood: Type Lumina 6.02% ・ Street Fighter V 5.88%
#4
Hours streamed
74.43
Sponsored links displayed
79
Total impressions
56,811
Unique reach
10,734
US viewers
69%
PixelCircus
Sep 21 - Oct 20, 2021 (30 Days)
Stream Language:
English
Most Streamed Games:
Just Chatting 78.76% ・ Dungeons & Dragons 21.24%
#5
Hours streamed
29.77
Sponsored links displayed
174
Total impressions
32,733
Unique reach
2,610
US viewers
59%